Posted by: Blackrookmedia /
If you’re reading this, you’re probably aware that there are a great many people out there offering ‘media training’.
Our friendly warning is – please beware
Obtain at least two quotes
We think it’s very easy for you to waste your money
If you haven’t done so already, visit our Team page – before you do anything else. Compare our credentials to any competitor. We hope you’ll agree our pedigree is compelling.
And let us assure you that you will be talked through every element of what you’re getting for your cash – with its specific relevance to you and your team very clearly explained – BEFORE we begin our work.
Why bother with it?
It’s certainly true that most senior people in business today will come into contact with the media at some point in their careers. That’s usually a planned encounter – but not always.
This is your opportunity to make sure that when it does happen, you and your team will engage successfully.
Whether delivering financial results, launching new products and services, explaining change or firefighting a crisis situation, dealing with the media is not something to undertake while underprepared.
Get it wrong – risk a serious impact on business
Get it right – both reputation and profits can benefit
Maximise the potential of positive stories.
Make sure journalists get their facts right and be able to correct them with speed when you need to.
And when you are dealing with a crisis, you need to make absolutely sure that your point-of-view is heard and understood by providing clarity and authority in a timely manner.
There’s usually just a very small window of opportunity. You have to respond quickly and you have to do it right first time.
And that’s where BlackRook Media can help.